LEGO® Opens at Westfarms Mall

The LEGO Group, one of the world’s best-known toy manufacturers, is thrilled to announce the grand opening of a new LEGO® store on June 13th -15th at Westfarms, Connecticut’s premiere shopping center in West Harford, CT.   The store features a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages.  

“Our store at Westfarms Mall will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” says Eric Wolfe, vice president, LEGO Group.  “Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time.”    

“We’re thrilled to have LEGO join Westfarms,” says Kevin Keenan, general manager, Westfarms.  “LEGO’s iconic brand and their exciting and memorable store adventure is exactly the type of shopping experience that Westfarms strives to bring to our customers.”

LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components.  The “Pick-A-Brick Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk.  The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store,

featuring LEGO® model displays, company history and fun facts to entertain guests. 

Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including LEGO DUPLO® sets, toys based on the feature film The LEGO Movie, and exciting themes such as NINJAGO, Legends of CHIMA, Friends and CITY and popular licensed items such as LEGO Star Wars, LEGO Super Heroes and LEGO The Hobbit.

There are 79 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and in the DOWNTOWN DISNEY areas in Orlando, Florida and Anaheim, California.  The LEGO Store at Westfarms provides exciting and challenging employment opportunities.  For more information, visit www.careerbuilder.com.

Westfarms, the premier shopping center of central Connecticut, features anchor stores Nordstrom, Macy’s, Lord & Taylor and JCPenney. The shopping center offers 160 stylish retailers and restaurants, many unique to the trade area, including Anthropologie, Apple, The Art of Shaving, Athleta, bareMinerals, Brio Tuscan Grille, California Pizza Kitchen, Coach, Free People, J.Crew, Kiehl’s Since 1851, Louis Vuitton, LUSH, Michael Kors, Microsoft, P.F. Chang's China Bistro, Tiffany & Co., True Religion Brand Jeans, Tommy Bahama, Tory Burch, Urban Outfitters and many more. The shopping center straddles the towns of Farmington and West Hartford, and is conveniently located at the intersection of I-84 and Route 9. For more information, call 860-561-3024, visit www.ShopWestfarms.com or Like us at www.Facebook.com/WestfarmsMall.

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children.  The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough."  Visit the virtual LEGO world at www.LEGO.com

LEGO, DUPLO and the LEGO logo are trademarks of The LEGO Group.  © 2014 The LEGO Group.