Do you have a website with great content but, alas, are not getting the traffic you were hoping for?
You’ve done all the things I've walked you through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic.
Is your opt-in box getting rusty with the non-signer-uppers?
If you’ve been shaking your head yes through all of the above, then you’re on the right track, but missing a critical piece of the strategy.
Not to worry! Let me enlighten you to the 4 big, simple secrets of how to create a blog, or a website that people will remember. You most certainly can Get Found, Get Heard, Get Crackin’, and stay that way. Shameless, I know.
There is some mean competition out there, vying for your attention, and I’ve said this before, but it bears repeating: having great content is only half the battle. The other half is getting people to acknowledge and remember where that content came from. But how do you make people remember your business in lieu of your competitors? How do you stand out?
Without the use of branded signatures, your business will be treated as just another cloud in the sky. Let’s put this in perspective. I can’t begin to tell you how many people approach me mouthing 'Get Found, Get Heard, Get Crackin’' when they spot me at a networking event.
It’s a bit obnoxious but I suppose I appreciate it….it’s a trigger and a trigger is a good thing. Say you read a blog with great content a few days ago, and now you’re looking for more content of the same topic. Because the content was the only memorable part of the site/blog, you don’t remember what business the content came from. Now that you need help, you’re no more likely to visit the same site as any other with good content. What happens? You visit a competitors site, use their products/services, and BAM, the site you initially found content from just lost potential business.
Don’t let your business be that business! If the initial business utilized signatures, you would have remembered the first site and went straight back to you use their services instead.
What are the best signatures to use then?
click in, you'll see how I've designed my site with these features. It has paid off. It can for you as well.